Choosing a Model
How to pick the right AI model for your use case, budget, and quality needs.
With multiple AI models available for both image and video generation, here's how to choose the right one for your project.
Image Model Guide
Product Photography
Recommended: Google Imagen
Best for clean, photorealistic product shots with accurate lighting and detail. Ideal when you need images that look like they came from a professional studio.
- High detail accuracy for product features
- Consistent, natural lighting
- Clean backgrounds and compositions
Creative Marketing Visuals
Recommended: fal.ai Flux
Best for stylized, eye-catching marketing content that stands out on social media and in advertising.
- Artistic and creative interpretations
- Bold color palettes and compositions
- Fast generation for quick iteration
Text-Heavy Images
Recommended: OpenAI
Best when your images need to include readable text — banners, promotional graphics, or annotated product images.
- Strong text rendering capabilities
- Good prompt comprehension for complex layouts
- Versatile style range
Quick Iteration
Recommended: Any Draft-tier model
When you're experimenting with prompts and composition, use a Draft-tier model to save credits and get results faster.
- Lowest credit cost
- Fastest generation
- Good enough quality for testing ideas
Video Model Guide
Product Demo Videos
Recommended: Google Veo
Best for product demonstrations with realistic motion and optional audio.
- Natural, realistic motion
- Built-in audio generation
- 1080p resolution option
- Reference image support
Long-Form Social Content
Recommended: OpenAI Sora
Best when you need longer videos (10+ seconds) for social media or advertising.
- Up to 20-second duration
- Multiple resolution options
- Video remix capability
Quick Social Clips
Recommended: fal.ai
Best for short, fast-turnaround clips for social media stories and reels.
- Fast generation
- Square (1:1) aspect ratio support
- Lower credit cost
Decision Framework
By Use Case
| Use Case | Image Model | Video Model |
|---|---|---|
| Product photography | Google Imagen | Google Veo |
| Social media posts | fal.ai Flux | fal.ai |
| Ad campaigns | OpenAI or Imagen | Sora |
| Quick drafts | Any Draft-tier | Any short duration |
| Text overlays | OpenAI | N/A |
| UGC-style content | Imagen + UGC Reference | Veo + UGC Reference |
Speed vs. Quality vs. Cost
| Priority | Recommendation |
|---|---|
| Speed first | Draft-tier models, shortest durations |
| Quality first | Premium-tier Imagen/Flux, Veo at 1080p |
| Budget first | Draft/Standard tier, batch strategically |
| Balance | Standard-tier models — best value for everyday content |
General Tips
- Start low, go high — Begin with Draft-tier models to refine your prompt, then switch to a higher tier for the final output
- Batch test — Generate 3–5 variations with different models using the same prompt to compare results
- Match aspect ratio to platform — Check that your chosen model supports the aspect ratios you need before starting
- Reference images matter — Models with reference image support produce more consistent, on-brand results
- Check credit costs — Credit costs are shown on the model selector in the canvas before you run