UGC Content Creation
Generate user-generated content style images with consistent brand models using AI.
Create authentic-looking user-generated content (UGC) featuring consistent human subjects across multiple images and campaigns. Use the UGC Reference node to maintain visual identity while generating diverse content.
Goal
Generate UGC-style marketing images that feature the same brand model (person) in different settings and scenarios.
What You'll Need
- Reference images of your brand model (3+ photos from different angles)
- A Text Prompt describing the desired scene
- Sufficient credits for image generation
Build the Workflow
1. Add a UGC Reference node
Add a UGC Reference node (labeled "Brand Models" on the canvas) and select your brand model. Upload or select multiple reference images showing the person from different angles — face, half-body, and full-body shots work best.
2. Write the scene prompt
Add a Text Prompt node describing the scene you want. Keep the style casual and authentic:
Person casually holding the product in a sunlit apartment, natural smile, candid photography style, warm tones, Instagram aesthetic, shot on iPhone
3. Generate the image
Add an Image Generation node and connect:
- UGC Reference output → Image Generation's reference images input (purple)
- Text Prompt output → Image Generation's prompt input (green)
Select a model that works well with reference images (Google Imagen recommended).
4. Run and review
Click Run to generate the image. The AI will incorporate the brand model's likeness into the scene you described.
Node Chain
UGC Reference ──┐
├── Image Generation
Text Prompt ────┘Reference Image Best Practices
Good reference images are critical for consistent results:
| Do | Don't |
|---|---|
| Use 3+ reference photos from different angles | Use only one photo |
| Choose well-lit, clear faces | Use blurry or dark images |
| Include face, half-body, and full-body shots | Use only face close-ups |
| Use images with simple backgrounds | Use busy, cluttered backgrounds |
| Keep consistent appearance (same person, similar styling) | Mix different people or dramatic style changes |
Scene Ideas for UGC Content
| Scene | Prompt Keywords |
|---|---|
| At home | "cozy apartment, natural light, relaxed, casual lifestyle" |
| Outdoors | "city street, urban setting, walking, candid shot" |
| At work | "modern office, desk setup, professional but casual" |
| Fitness | "gym setting, active wear, workout, energetic" |
| Unboxing | "opening package, excited expression, close-up of product" |
| Social gathering | "coffee shop, friends, warm atmosphere, authentic moment" |
Generating Multiple Variations
Create diverse content from the same brand model:
- Add multiple Text Prompt nodes with different scene descriptions
- Connect each to its own Image Generation node
- Connect the same UGC Reference to all Image Generation nodes
- Collect all outputs in a List node
This produces a content library featuring the same person across different scenarios — perfect for social media campaigns that need consistency.
Pro Tips
- More reference images = better consistency — 5+ photos from different angles produce the best results
- Keep prompts casual and authentic — UGC-style content should look natural, not overly produced
- Use 1:1 aspect ratio for Instagram feed posts and 9:16 for Stories and Reels
- Generate 3–5 variations per scene to pick the most natural-looking result
- Combine with the Assistant node to automatically generate platform-specific captions for each image